Bare Home Creator Guidelines

Bare Home makes comfort-driven bedding and home essentials designed to help you feel good about the place you call home. We combine everyday comfort, thoughtful product choices, and trusted third-party certifications to make choosing your bedding easier.

With 10M+ happy sleepers and 400,000+ five-star reviews, we're proud to help people create a more comfortable place to rest.

• Comfortable and relatable: Talk like a real person sharing something they genuinely love.
• Honest and helpful: Focus on your experience with the product and its real benefits.
• Confident, never overhyped: Let the comfort, quality, and customer love speak for themselves.
• Conversational, not overly polished: Content should feel authentic to you and your audience.

• Show the texture, softness, and feel of our bedding up close.
• Demonstrate how products look and feel in a real bedroom.
• Share honest product experiences, styling ideas, and everyday routines.
• Highlight relevant features, such as softness, breathability, fabric construction, and available colors.
• Use your own voice and creative style while keeping product information accurate.

• Only make claims supported by official Bare Home product information.
• Do not describe products as “chemical-free,” “non-toxic,” or universally “safe” or “healthy.”
• When discussing certifications, represent them accurately. OEKO-TEX® STANDARD 100 certification means the certified textile product has been tested for harmful substances; it does not mean a product is completely chemical-free.
• Do not claim a product is cooling unless the specific product is approved for that claim.
• Share personal opinions honestly. Never invent product results, reviews, or experiences.

• Clearly disclose any paid partnership, gifted product, affiliate relationship, or other material connection, as applicable.
• Use Meta's branded content and partnership disclosure tools when required.
• Only use content, music, footage, and other assets you have the rights and permissions to publish.
• Keep content respectful and consistent with Bare Home's values.

Creator grants Bare Home a non-exclusive, worldwide, royalty-free license to use, modify, distribute, and display the original content (including the three testimonial videos and the posted Reel) featuring the gifted products for organic and paid marketing, in perpetuity, across all media, ensuring compliance with applicable laws.

This license includes, but is not limited to:

• Organic social media
• Whitelisted ads
• Paid social advertising
• Digital advertising
• Bare Home's website
• Product pages
• Email marketing
• Blog and editorial content
• Promotional materials
• Retail and marketplace content
• Other current or future Bare Home marketing channels

The Creator retains ownership of the original content, subject to the usage rights granted to Bare Home under this agreement.

• The content will be original and will not infringe on any third-party intellectual property rights.
• The Creator will comply with all applicable laws and platform guidelines (FTC disclosure rules, etc.)

The usage rights granted under this agreement are perpetual and remain in effect after the Creator's participation in the Bare Home Collective ends.